Home Business Why Starbucks is losing sales, and what it’s doing about it

Why Starbucks is losing sales, and what it’s doing about it

by admin

Starbucks has hired a new CEO to turn around sales declines.

Shoppers complain that Starbucks isn't fancy enough — but they also say it's too expensive. The new CEO, Brian Niccol, is ordering up change.

(Image credit: Matt Rourke)

Original Article

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